Guzz, producer and co-founder of Do Hits!
Under a hoodie and cap and gazing silently at the bone-white backdrop of the studio, Guzz has an idea. 'Okay, I’m going to change into some traditional Chinese clothes.' Co-founder of Do Hits!, arguably Beijing’s most progressive music label and soundtrack for the city’s more exploratory midnight revellers, 32-year-old Guzz says success has only served to galvanize Do Hits!’ ethos. 'Promoting indigenous culture and ideas, and innovating – these are the two most conceptually important aspects of Do Hits!. We take our traditional culture and combine it with modern techniques to create something innovative – something we can then present in a way the world can understand.'
Last year was a big one for the Hainanese producer, with his atmospheric blend of minority folk samples over a foundation somewhere in the realm of future bass proving popular on the release of his debut LP, An Elephant in the Jungle. Guzz is, understandably, less keen on genre-locking his work. 'If I had to give it a definition, I would say my music is "ethnic minority club music". But I think genres aren’t very important these days. Each person’s individual style is more important.' The next few months will see the label diversify artistically – music to the ears of its growing international fan base. 'In a way we’re lucky to have been born in China, especially since, at the moment, everything happening in China is receiving worldwide attention, including us.'