‘Why force your hair to go where it doesn’t want to?’ asks Francesco Brugnolo, as he snips away at my tattered tresses. ‘You should let your hair fall where it wants to.’
The 27-year-old Italian-American hair stylist is professing the hair-losophy of ‘The Method’ or ‘Metodo Rossano Ferretti’, a patented haircutting technique based on your hair’s ‘natural fall’. It’s named after its creator – Brugnolo’s boss – celebrity hairstylist Rossano Ferretti.
The famed Italian hairdresser’s client rolodex includes Angelina Jolie and Kate Middleton, but now Beijingers who want that movie star haircut can get it at his newly launched salon in Shin Kong Place for prices starting at 680RMB. All things considered, that’s pretty cheap for a chop at Rossano Ferretti. The price for a haircut at the London salon by Ferretti himself will set you back around 10,000RMB.
Upon arrival, guests are greeted with silky black robes and plush slippers to change into.
‘Still or sparkling water?’ asks a staff member, returning with a glass of bubbly Perrier and a dish of biscuits and posh chocolates. Compared to cheaper local salons where you’re often rushed to the shampoo bowl and offered at most, a cup of hot water, Ferretti’s salon spa concept is all about customised, pampered service.
During our hair consultation, Brugnolo scrunches my hair in his hands, analysing its texture, weight and movement. He then whips out a hair and scalp ‘profiler’, a small handheld gadget that photographs your scalp at close range. ‘Are you stressed?’ he asks, showing a magnified photo of my hair follicle. ‘This device tells us a lot about a person’s hair and how to treat it,’ he says clinically, running off a list of shampoos and treatments for his staff to prepare.
I’m soon whisked off to the shampoo room where I slink back into a black leather lounge chair. ‘Sit up and relax your head,’ Brugnolo instructs. He places a light throw over me before I receive the longest, most thorough hair wash of my life that’s topped with a mask to moisturise my parched, ‘stressed-out’ scalp.
Francesco Brugnolo and his brother, Raffaele, another hairstylist, will be managing the Beijing salon together. The pair worked with Ferretti for years and trained with his sister Lorenza in Parma, Italy. Francesco speaks passionately about respecting the hair’s natural contours and creating a cut where you ‘don’t see the scissors in your hair’. But if you’re thinking of a crazy dye job, going blonde to blue for instance, Rossano Ferretti may not be your salon. They follow an au natural philosophy, following a three-colour tone rule to keep the hair looking as natural as possible.