NUO is a new luxury travel brand that aims to cater to the ever sophisticated and expensive tastes of Chinese travellers around the world. It has plans to launch properties globally over the next decade, providing five-star accommodation and amenities tailored to Chinese tastes. It's luxury with Chinese characteristics if you will. NUO Hotel Beijing is the groups first hotel, the flagship property, and it's an absolute stunner.
The 438-room property in Lido, close to the 798 Art District, is inspired by the literature, art and culture of the Ming Dynasty, blending Chinese heritage with state-of-the-art technology. This Modern Ming look is striking from the moment you enter. Huge Ming vases, designed for the group in Jingdezhen, China's 'capital of porcelain', tower over the lobby. Also on display are two original artworks from illustrious Chinese artist Zeng Fanzhi.
The Chinese art motif runs throughout the hotel: Jia
, the signature Chinese restaurant serving Cantonese and Huiyang cuisine, features murals inspired by Ming Dynasty painter Xu Wei; N'Joy
, the excellent all-day dining restaurant, is inspired by the adventures of Ming admiral Zheng He, with oil paintings on the wall depicting his naval expeditions across Asia. You too can make such an epic culinary journey with considerably less effort – the excellent Indian curry station is only a few steps fro the fresh sashimi.
NUO'Ki, a Japanese restaurant, and O-Bar, a fifth-floor bar with a stunning 500sqm terrace, will both open soon. We can easily see the latter being a favourite with Lido and Wangjing residents this summer.
It seems NUO Hotel Beijing has accomplished what it set out to achieve – take Western, five-star levels of service and ameneties and make it feel entirely homegrown. The country's tourists have been calling out for a Chinese-style luxury hotel for years – NUO has answered that cry with an incredibly stylish 'ni hao'.
NUO Hotel Beijing's soft-opening room rates start at 1,750RMB (plus 15 percent).